Asked to submit a pitch for the Jane Carr marketing emails I designed a mood board describing the Jane Carr woman. The pitch included the following statement “She’s young at heart, fun, smart & bookish with a dry wit & no nonsense confidence others find attractive. She’s an urbanite & adores big city concrete life but has bucolic daydreams & doesn’t mind tending to her balcony plants when she’s not running around town meeting people for work & pleasure. She’s carefree, easy-going & cash rich. She’s career driven but not career obsessed so easily finds time for the theatre, yoga, running, cultural pursuits & her tight-knit circle of friends. She mixes vintage pieces with designer brands & clever high street finds. She’s at ease with technology & possibly even works in the field itself. She loves fashion & as with her life, has irreverent fun with it.” The email itself uses high-resolution imagery, inline animation & is themed all based around the hero image.
These full-page adverts featured across The Telegraph newspapers & magazines leading up to their Gin Experience event at The Roof Gardens in Kensington. Each masterclass sold out entirely & the event itself was a resounding success. The ‘Why gin tastes like gin’ advert required some heavy retouching so I flooded the photograph with blue light from the right-hand side to allow the title itself greater legibility over the bottle of Plymouth gin.
This report focused on investment within UK TV production. The COBA (Commercial Broadcasters Association) census consisted of 24 matt pages printed onto 180gsm paper with a 280gsm cover — 500 printed. Designed primarily for government ministers & destined for Whitehall, the report needed to be clearly understandable, clean & bold to catch the attention of those with very little time on their hands. Brand colours overlayed photography, headings & graphs giving structure to the different sections. Droid Serif & Sintony fonts used.
I proposed the style of this project, keen to instill a sense of classicism to the brand ‘Naturejobs’ by the use of black & white photography & concise copy. Given an open brief I devised a strategy to show mutual respect for both employee & employer whatever age, ethnic background or sex. Budget constraints encouraged me to scout internally within the company for employees willing to model. I art directed on shoot & commissioned freelance photographer Charlotte Anderson. The style is wholly inspired by Irving Penn & this in turn influenced the use of ‘American Typewriter’ font. The upsurge in web traffic from this campaign was strong & many felt it was a bold move away from any previous work.
Solely responsible for brand management of the Nature Communications title. The first advert includes an infographic used to show the impressive & swift growth of the journal, by including the ribbons from the logo adds a clean three dimensional touch to an otherwise simple graph. The Bodoni font brings a feeling of antiquity, important for a young brand focused on gaining respect swiftly within an established community. The second advert highlights impressive stats in concise ‘twitter’ like bursts. The third promotes the journal’s ‘Impact Factor’ & the subject areas covered interlaced with imagery. This is the strongest & fastest growing open access journal within the company portfolio.
Tommy Penton is a London based artist & illustrator, he wished to retain the overall look & feel of his former site as well as have it work more efficiently on mobile devices & be able to sell his art online. Using a ‘mobile first’ approach with a progressive enhancement strategy I built the site from the ground up using HTML5, CSS3 & Google API fonts. Despite his reservations about using social media & through careful discussion the site is now fully assimilated with select social media platforms including Instagram, Facebook, Tumblr & Twitter. Ecommerce integration is managed in BigCartel including offsite checkout with Paypal. I beta tested & usability tested the site & consolidated his email subscription list using Mailchimp. The email campaign concept was launched with a free print giveaway to announce the new design, generate traffic to the site itself & organically build his audience.
THE TELEGRAPH BANNERS
Fashion section promotion for beauty care brand Soap & Glory. The marketing for this Telegraph campaign needed to reflect Christmas & appeal to the Fashion section’s readership. As the promotion was shortlived it required eye-catching sparkle & a strong CTA without the need for animation. Interstate font family used throughout.
Broad advertising used across The Telegraph website to promote their Personal Finance email. I used the fifty pound note for its strong typography & evocative connotation, overlayed with red from the email’s title it also subtly reminds the audience of the Chancellor of the Exchequer's scarlet briefcase which he shows to the public each year before announcing his budget for the country. Interstate font family used throughout.
NATURE PUBLISHING GROUP
Leaflet designed to encourage new & existing clients to attend a more intimate evening drinks reception in New Orleans after a major conference. The colour theme originates from Mardis Gras — gold, purple & green respectively, the circles pay homage to the beads worn during the city’s carnival suggesting a more relaxed tone than the conference itself. Printed onto weighty 230gsm recycled matt stock, Whitney & Snell Roundhand fonts used.
Folk magazine was conceived by a small group of London College of Fashion students as part of their final year collaborative thesis & based on the emerging fashion scene in Oslo. I was asked to design & artwork the 60 page fashion magazine. Printed as a limited run intended for personal use only & to showcase the work of those involved. Avant Garde & Georgia font used throughout. Kate Moss photographer unknown.
Collection of self initiated projects — the first incorporates both illustration & the playful use of type with a woman crawling through the pages wearing a pair of Christian Louboutin shoes, which I also hand drew. The initial paragraph is block coloured in scarlet red directly referencing the famous red-tinted sole & aims to subtly draw the reader into the article through the use of colour.
The second & third slides are part of a five page editorial piece for Empire magazine. The article focused on Pixar’s Founder John Lasseter as Chief Creative Officer at Disney, discussing the first collaborative film ‘Bolt’ since his move. I was asked to design a five page editorial piece for the magazine as part of an job evaluation. Setting out to put the illustrations at the forefront of the design by making them as large possible to give full impact without infringing upon the article. By using delicate anchors such as the dog’s lead this brings the illustrations & editorial piece together & moves the eye across the page. The design uses house fonts & typographic direction which follows Empire’s house style at time of print. All illustrations property of Walt Disney.
IMAGINE SCIENCE FILM FESTIVAL
This campaign promoted Nature as a sponsor of the Imagine Science Film Festival in New York & includes Dr. James Watson & Marina Abramović on the jury. The festival intends to ‘bridge the gap between art & science through film’. The word science is made up of a many circles of bacteria as seen through a microscope. The word ‘art’ pays homage to Bridget Riley. Whitney font used throughout this campaign in varying weights.
NATURE PUBLISHING GROUP
These Indesign print adverts were set up for a team to pick up easily & reconfigure quickly with little instruction. Accompanied by banners & an email. My typographic goal was to focus the viewer’s eye on the number, balanced between the heading ‘Impact Factor’ at the top of the page & the web address in the middle of the page — which in turn echo each other symmetrically. ‘Clean’ & ‘concise’ were adjectives I was asked to play with & after some convincing the marketing team agreed on reducing the amount of text to one concise paragraph. This compromise gives the page ample white space which intensifies that all important ‘Impact Factor’ number. Helvetica & Minion font used.
I was asked to create an emblem for Bristol based hynotherapist Annette Sloly. After working through various image based emblems the client wished to investigate letter based alternatives. The design brief included the adjectives clean & elegant & Annette was after a pared back icon so it would endure the test of time & exude a sense of calmness for prospective patients. DIN Light & Lobster font used.
THE COFFEE PLANT
Packaging design for the Coffee Plant on Portobello Road. Each bean type was photographed & accompanied by an evocative description & footnote which points out whether the bean is organic &/or fairtrade. The concept I proposed was to employ varying shades of green based around the brand’s primary colour – each tone also has a direct link to the bean origin country’s in some way — from their flag or national coat of arms for example. This graduated colour scheme intended to make it easy for customers to select subconsciously during busy times & once they had become familiar with their desired bean. Caecilia Light & DIN font family used.
Small collection of illustrations & drawings. Works in pencil, acrylic & computer based — focusing on women, plants, everyday objects & patterns.
- Abel & Cole
- Annette Sloly Hypnotherapy
- Charlotte Anderson Photography
- Crabtree & Evelyn
- COBA (Commercial Broadcasters Association)
- Elston Consulting
- Fleishman Hillard Inc
- Haymarket Media Group
- Help the Aged (now Age UK)
- Jacques Vert Group
- Kingfisher Publishers
- Macmillan Publishers Ltd
- Mary Wadsworth
- Nature Publishing Group
- Noel Mclaughlin
- Rawlins George
- Telegraph Media Group
- Tommy Penton
“Claire was employed to work on a one-month project, which became six months. I trusted Claire implicitly to manage the work, other designers & developers, whilst always hitting very tight deadlines. She worked with other teams within the company & multi-tasked other projects, whilst still keeping her focus & completing all tasks required. Claire’s technical knowledge is outstanding; she fixed our long standing issues & suggested other ideas to help our improve our processes. Towards the end of her contract she created handover documentation that included wireframes & html email templates to help future designers.
Claire is an absolute pleasure to work with. She is friendly & has a very positive outlook. I would highly recommend Claire to any future employer for her undivided attention, enthusiasm & strong work ethic.”
“Outstanding integrated designer, who can put her creative mind to anything print or digital. Claire has helped me out for the last year on various projects at The Telegraph, she has a key eye for detail & can get the job done to the highest of standards. That aside, Claire is a fun character to have around with a very professional attitude. I more than highly recommend Claire.”
“For two years Claire has been the lead designer on the majority of my marketing campaigns, & simply put, she is wonderful to work with. She takes a holistic approach as she considers the objectives of an entire campaign. She’s a great collaborator & makes creative suggestions previously not thought of. I would recommend her highly.”
“From the very first interview, I was drawn to Claire, both for her creative talent as exhibited in her portfolio & in her enthusiasm for the role. In the three years she worked at Kingfisher, Claire showed a zeal & dedication to the job that impressed everyone in the company. She was a true team player, always willing to go that extra step & working well under what were often extremely tight production deadlines. Her Photoshop skills, attention to detail & eye for design cannot be faulted.
I feel confident in recommending Claire for any future design role to which she may apply, without any reservations.”
“Claire began working for the in-house design studio in a freelance capacity. She showed such a positive attitude & integrated so well into the team that five months later she was offered the role of Senior Designer. Since then, with my support, she has taken ownership of the ’academic journals‘ portfolio, creating templates, guidelines & offering support & training across the small team.
A key team member, Claire arranged inspirational bimonthly creative outings to exhibitions & museums. In 2012 she embarked on a six month secondment with our New York office, where she provided design support to the US marketing team. Over this period Claire has been a pleasure to work with, reliable & extremely proficient across the Adobe Creative Suite.”
“Claire is a talented & creative designer/artworker & has an excellent eye for design.”
“It was a pleasure working with Claire on the Naturejobs campaign, she’s creative & has a good eye for detail. The series of ads that Claire developed were an innovative way to demonstrate our key messages.”
“Working with Claire is a pleasure. Her eye for design is uncanny, & her temperament & personality make communication a breeze. Each project we’ve worked on has been a success, & the final product always exceeds my expectations in quality.”
“I have worked with Claire for the past five years & found her to be such a reliable designer with impeccable design skill. She is open to new ideas & feedback. Her brilliant design give me confidence presenting marketing concepts to our various clients.”
“I had recently started in my position & was given the task of organising a printed invite for an event with a tight turnaround time. Claire & I collaborated on a very refreshing & updated look to the recycled design that had had been used for the same event in previous years. With Claire’s help we managed to achieve a great looking final design within a very tight schedule. Fantastic result for us both!”
Hello. I am a fast, creative & conscientious graphic designer with a strong visual style, tasteful understanding of colour, type & composition. Graduating in 2004 with a degree in Print & Publishing Production (HND) from the University of the Arts, & have since gained ten years commercial experience in my chosen field. I have a solid background using the Adobe Creative Suite alongside relevant software, fonts & code, with a fondness to illustrate by hand. I thrive collaborating as part of a team, independently or remotely from my studio. An ability to multitask efficiently & prioritize on projects effectively — from conception through to completion & within deadline. With commercial experience in cosmetics, branding, magazine publishing, book publishing, agency & client facing, web design & build, responsive email design, editorial design, animated banners, retouching, artworking, colour correction, typography & print buying.
Please email me to talk through your project or commission in further detail.